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Aescape × Hudson Advisors

Most wellness amenities are a cost of doing business. This one earns.

An underused room becomes precision recovery on demand — around the clock, with no added labor required on property. Live across twelve Marriott-family properties, with revenue, utilization, and guest satisfaction reported monthly.

Live today across the Marriott portfolio
MarriottThe Ritz-CarltonSt. RegisW HotelsWestinJW MarriottAutograph Collection

Working with Aescape has been a true pleasure. It brings a sense of the future and innovation to our spa while still maintaining The Ritz-Carlton experience our guests expect.

Tony Angel · Spa Director, The Ritz-Carlton Orlando, Grande Lakes
12
Live Marriott-family properties (June 2026)
$6–15K
Monthly revenue potential per table, modeled on live properties
88–96%
Guest satisfaction across Marriott properties
The product

Precision bodywork, personalized every session, consistent for every guest.

Aescape maps each guest's body and delivers personalized bodywork that adapts in real time — clothed, oil-free, no scheduling, no provider variability. Around the clock.

Body mappingBody mapping

Body mapping

Every session starts with a real-time map of the body — targeted work from the first minute.

In-session controlsIn-session controls

Real-time adaptation

Guests tune pressure, focus, music, and visuals throughout. Theirs, every time.

Recovery roomRecovery room

Clothed and oil-free

Private and self-guided. No oils, no shower — guests are back to their stay in minutes.

App / returning guestApp / returning guest

An experience they return for

A programmed, repeatable session guests build into the stay — and post about.

See it in action

One minute inside an Aescape session.

The scan, the session, and what a guest actually walks into — the part a photo can't carry.

1:00
A guest in Aescape apparelThe table's touch points working through the apparel
The apparel

Why guests change into Aescape apparel.

No oils, no table linens between guests, no need to shower — which is why Aescape can transform any space, and why a guest can fit a session between a meeting and a flight, then walk straight back into the day.

01

It keeps the scan accurate

Every session starts by mapping the body. Some fabrics and dyes interfere with that read, so we standardize the garment — and the scan stays precise for every guest, every time.

02

It lets the table glide — no oils

The touch points glide across the fabric and work both sides of the body at once — nothing is applied to the skin. No oils, no lotions.

03

Straight back to the day

No oils on the skin means no shower and no downtime — guests change back and go. Full coverage in a fitted, breathable garment keeps them covered and at ease throughout.

04

Resets in minutes

A quick wipe with a disinfectant cloth and the room is ready for the next guest — no table linens to change between sessions, no treatment room to turn over.

160 sets ship with every table, XXS–XXXL. Washable and reusable — laundered with your normal linen service.

The thesis

Recovery is becoming infrastructure — and it's an asset you own.

Earns

Session revenue, plus day-pass, package, and group upside.

Self-serve

Guests run the session themselves; we service and update the table remotely — no added labor required.

Proven at scale

130+ live locations, twelve Marriott-family — 88–96% guest satisfaction across them.

The Whitley, a Luxury Collection Hotel, Atlanta Buckhead — lobbyThe Whitley, a Luxury Collection Hotel, Atlanta Buckhead — lobby
The proof · property case studies

The proof, property by property.

A converted guest room with no spa, a flagship resort, an idle treatment room, and a resort-fee lever — real performance from the Marriott monthly report-outs, and four different ways the same table earns.

W Seattle hotel — the W-brand Living Room lobbyW Hotels
Seattle, WA  ·  Live since Dec 2025
01 / 04

W Seattle

A converted guest room — no spa required — that earned local TV coverage.

634
Sessions, through H1 2026
61%
Chose the 30-minute experience
136
Sessions in its third full month
$35.0K
Revenue, through H1 2026
  • Proof the model works without a spa: a single converted guest room booking 136 sessions in month three.
  • 61% of guests chose the fast, repeatable 30-minute session — the urban sweet spot.
  • Earned local television coverage on the format — earned media at no cost.

Property photography © Marriott International and its respective brands.

The proof · the day-guest channel

Aescape + ResortPass: Boosting a high-margin revenue channel.

At The Ritz-Carlton Bacara, day-guest revenue alone brought in more than twice the $10K annual Platform fee in year one.

Hotels already sell the day. Where a property lists pool or spa day passes on ResortPass, a recovery room gives those same day guests, corporate neighbors, and locals a premium reason to book, and one they can't get elsewhere nearby. Guests who never book a room buy a pass, book Aescape, and spend on property — food and beverage, fitness, retail. Figures are net of ResortPass's estimated 25% commission.

The Ritz-Carlton Bacara, Santa Barbara — pool terrace above the PacificSanta Barbara, CASee the live listing
The Ritz-Carlton

The Ritz-Carlton Bacara, Santa Barbara

$2.2K/moAverage reported since launching on ResortPass, Jun 2025
  • $22.4K net in the first year on the platform.
  • Summer peak: $5.8K in a single month.
The Ritz-Carlton

The Ritz-Carlton Orlando, Grande Lakes

$1.2K/moAverage reported since launching on ResortPass, Jun 2025
  • $13.0K net since launch — layered onto a property already running several booking channels.
  • A 30-minute session plus spa day pass, from $155.
Where the value accrues

One amenity. Four lines of owner value.

Session revenue is the start — the model compounds across the P&L, the operation, the guest, and the asset itself.

The P&L

A high-margin ancillary line

Guests pay per session for recovery they can't get anywhere else on property — a 70–80% margin profile, ahead of F&B and retail, from a room that wasn't earning.

The operation

Runs inside the property you already have

Guests self-serve from arrival to session; the property team simply points the way. Aescape services and updates the table remotely — no new department, no added payroll required.

The guest

A reason to book — and return

Precision bodywork on demand, in 15- to 60-minute sessions guests fit around a stay or a layover — no appointments, no waitlist, recovery the property couldn't offer before. It becomes part of why they choose the property again.

The asset

A measurable result, reported monthly

Revenue, sessions, and satisfaction arrive in a monthly report-out you can hold the property to — a concrete amenity result that stands up in any asset review.

Where Aescape fits

Convert any space on property into a revenue-generating recovery hub.

Aescape is the operating layer that turns underused rooms into recovery infrastructure for the property. A few of the spaces that become recovery hubs:

Underused guest roomPre-function spaceVacant retail spaceBusiness centerMeeting roomStretch roomStorage closetGymOffice
The rotunda at Westfields Marriott Washington Dulles
Westfields Marriott Washington Dulles — the kind of pre-function and lounge space that converts without a buildout.
The Playbook · Site Selection

Picking the perfect space.

The right room is rarely a new buildout. Start wide, filter on operations and experience, then make the table easy to find.

01 · The consideration set

Underperforming or available space

Idle treatment rooms, under-performing keys, fitness corners, former retail — any by-the-way indoor space with electricity that meets the technical spec belongs on the shortlist.

02 · The operating lens

Seamless to run, great to experience

Filter for what your team can operationalize without friction — check-in flow, housekeeping, proximity to staff — and the guest experience you want to deliver: privacy, quiet, and a considered arrival.

03 · The showcase

Visibility that promotes the table

Sightlines, signage, and adjacency to lobby, fitness, or spa traffic turn footfall into discovery. The best locations market the amenity all day without spending a dollar.

The Aescape table installed in a room
Easy to deploy

Minimal footprint. No buildout.

A standalone system that drops into almost any underused room — no plumbing, no construction. White-glove delivery and installation included.

Footprint
8 × 10′ room or space
Power
120V · 4–5 amps · standard outlet
Connectivity
25 Mbps · ethernet or Wi-Fi
The economics

Smaller than a king bed. More revenue per square foot.

About 2× the GOPPAR of a guest room — the revenue of a staffed treatment room without building one, no incremental FTE required, and a 1–2 day install.

The alternative — build out a spa

Treatment room

GOPPAR vs. a guest room~2×
Commits you to~$91K / yr FTE
Buildout6–12 months
Aescape · recovery room

Aescape room

GOPPAR vs. a guest room~2×match
Incremental laborNone required
Lead timeShips 6–8 weeks after deposit; white-glove install in 1–2 days.

The payback math

How the payback pencils — profit per square foot at the full cost stack, against payback modeled on live Marriott-family properties.

The benchmarks
  • Payback at benchmark utilization~24 months
  • Top-quartile paybackunder 17 months
  • Profit / sq ft / month$50–$150
Payback, modeled on live Marriott properties
  • $4K monthly revenue~31 mo payback
  • $8K monthly revenue~16 mo payback
  • $12K monthly revenue~10 mo payback
  • Basis$125K upfront — hardware + 2-year Platform minimum

Benchmark figures from internal analysis; payback scenarios modeled on live Marriott property performance. Illustrative, not a forecast.

The partnership

Three layers. One partner-friendly commercial model.

Hardware delivers the experience. Platform keeps it performing. Network adds demand on top of your own.

Required

Hardware

A fully integrated recovery table on property — consistent, personalized bodywork around the clock, with no added operational complexity.
Save $20,000
$105,000List price $125,000
Hudson Partner Pricing
or finance from about $3,400/mo over 48 months, no money down
Required

Platform

The infrastructure that powers the table and the service that keeps it running — software and content updates, remote support and diagnostics, reporting, and dedicated Partner Success.
Save $10,000
$10Kannually per device
Bundle 5 years of Platform with your purchase and save 20%. 2-year commitment, then renews annually.
Opt-in

Network

Incremental, additive demand on top of your own — discovery, booking, pricing integrity, and yield, managed by Aescape.
Coming Soon
Pay for Performance
0% on your own demand · 7.5% your members and customers booked through the Aescape app · 15% returning · 30% on first-time Aescape users.

Every table includes delivery, white-glove installation, team training, guest apparel, and launch marketing assets — with a 3-year warranty (2-year extension available), ~99% uptime, and remote support.

Built to run inside the property, not on top of it.

What Aescape handles

  • Delivery, installation, and white-glove setup
  • Body mapping and personalized session delivery, every time
  • Table maintenance, ~99% uptime, and remote support
  • Software updates, recovery content, and remote diagnostics
  • Revenue dashboards, Partner Success, and growth playbooks
Opt into Network for:
  • Discovery & booking platform
  • Commerce, subscription & revenue tools
  • Demand, lifecycle & loyalty marketing

What your team does

  • Position Aescape within the brand experience, however fits the property
  • Drive awareness and bookings through property channels, and spotlight it for Bonvoy guests — Aescape supplies the assets
  • Set session pricing and how it fits your day-pass, package, or subscription model
  • Decide where it lives on property and how guests access it
  • Track revenue and utilization through the dashboard and adjust as you see fit
Model the property

Run your own numbers.

Set session price and utilization to the profile of the property you have in mind, and add additional monthly revenue where applicable. Modeled revenue assumes your own demand — 0% fee on self-generated bookings; Network fees apply only to incremental bookings Aescape originates.

Model Your ROI Per Device

Estimate the economics of a single Aescape table over five years. Financing quotes include Platform — the 5-year bundle when it's on, the 2-year minimum otherwise.

Payback
17 mo
Monthly revenue
$7,280
5-year net cash flow
$281,800
Start from a scenario
Sessions can be 15, 30, 45, or 60 minutes. For illustrative purposes, we recommend using 30 or 60 min sessions.
$
The same table earns beyond individual sessions. Toggle on the levers your property would pull.
ResortPass
Event & Corporate Buy-outs
Dedicated Aescape memberships
Optional configurations
Bundle 5 years of Platform Save 20%
Pre-pay 5 years and lock in your Platform price — $40,000 vs. $50,000 at $10,000/yr.
Extended warranty (years 4–5)
Secure full warranty protection through year 5 — two more years beyond the included 3-year warranty for only $6,000.
Fixed
Hardware (Aescape table) — $105,000 Hudson Partner Pricing, list $125,000 — save $20,000
Annual platform fee $10,000 / yr · 2-year minimum

Illustrative only. APR varies by credit profile and lender. The $10,000/year per-device platform fee can be paid as-you-go (2-year minimum) or pre-paid for five years at $40,000 — a 20% discount from $50,000. Bundled pricing is available whether you buy outright or finance. Actual results depend on utilization, pricing, and operating conditions.

The Whitley, a Luxury Collection Hotel, Atlanta Buckhead
The path to live

We build the playbook around your property.

Placement, pricing, and promotion aren't a template we hand over — we work them out with your team for the property in question, then keep tuning them on what the numbers actually show. What the first one earns is what tells you whether it belongs anywhere else.

6–8 wks
From deposit to delivery
1–2 days
White-glove install, no buildout
12
Live Marriott-family properties (June 2026)
01

Walk the property

We look at the spaces the property actually has and where its demand concentrates. The room itself needs 8 × 10′, a standard outlet, and Wi-Fi — the rest is a conversation about fit.

02

Build the plan together

Where it lives, how sessions are priced for the market, and how it fits the day-pass, spa, or package model — decided with your team and the operator, not handed down.

03

Install, then tune on real numbers

White-glove install in 1–2 days, then monthly report-outs on revenue, sessions, and satisfaction — so the plan gets adjusted on what actually happens here.

Your questions, answered

What GMs ask first.

No spa on property

Does this work without a spa?

It's the model's sweet spot. Aescape is recovery, not massage — self-guided in any 8 × 10′ room, with no therapists to recruit. W Seattle proved it: a converted guest room, no spa, 136 sessions in its third full month.

Safety

Is it safe to run unsupervised?

It's engineered for unsupervised settings: force-controlled contact guided by a real-time map of each body, with the guest controlling pressure and able to stop the session at any time — clothed and oil-free. A low-risk general-wellness device under the FDA's General Wellness guidance, making no diagnostic or treatment claims. Safety documentation available on request.

The downside

What if it underperforms?

It isn't a buildout. A standalone asset in an 8 × 10′ room, installed in 1–2 days — redeploy it elsewhere in the portfolio, and you retain the residual value of the system. No construction to unwind.

Service & warranty

Who keeps it performing?

Platform covers service and maintenance — 7-day technical support, remote monitoring and diagnostics, and a 2-business-day field-repair SLA behind the ~99% uptime record. A 3-year warranty is included, with a 2-year extension available ($6K, years 4–5, opt-in within the first year); after year 5, service is quoted time and materials.

The commitment

What does this commit us to?

The hardware is purchased outright — you own it. Platform is $10K annually per device on a 2-year minimum and then renews annually; bundling five years with the purchase saves 20%. A 3-year warranty is included, with a 2-year extension available ($6K, years 4–5, opt-in within the first year). Network is opt-in and not live yet, so nothing there is committed today — and there is no fee on demand you generate yourself.

Next step

Bring Aescape to the portfolio.

Model the economics in the calculator above and generate a budgetary quotation there. Then reach out to walk through the fit and confirm pricing.